Marla Moore, a highly influential and beloved figure in the automotive aftermarket and motorsports industries, has passed away. Throughout her distinguished career, Moore was known for her tireless work as a business leader, industry advocate and mentor to many.

As co-founder of Autofluencer, a cutting-edge partnership management platform designed specifically for enthusiast industries, Moore played an instrumental role in shaping the way brands and influencers connect in the automotive space. Prior to her work at Autofluencer, Moore served as the marketing director for Legendary Companies from 2019 to 2023 and held a similar role at Coker Tire Company, a subsidiary of Legendary Companies, from 2013 to 2019. She also made significant contributions as director of marketing and advertising at Hypertech earlier in her career.

Marla Moore's legacy is defined by her ceaseless passion for supporting the automotive aftermarket community. Moore is seen here at the 2015 SEMA Show.

Moore's legacy is defined by her ceaseless passion for supporting the automotive aftermarket community, which SEMA recognized through numerous awards. Moore was named SEMA Person of the Year in 2012, received the SEMA Businesswoman's Network (SBN) Woman of the Year Award in 2013, and was inducted into the SEMA Motorsports Parts Manufacturers Council (MPMC) Hall of Fame in 2018, followed by her induction into the SEMA Hall of Fame in 2019.

Naturally, Moore's leadership and mentorship reached far beyond her professional roles. She was a constant presence at SEMA events, including sharing her expertise on the SEMA Education stage at the SEMA Show (watch a sit-down with her and Myles Kovacs on the SEMA Show stage below or at this link.), and participating in the SEMA Washington, D.C., Rally, which sheds light on issues and challenges important to the industry.

Moore also left an indelible mark on the SBN, helping to lead an all-female Mustang Build in 2012 and inspiring countless individuals through her work. In addition, her contributions helped create and grow what is now known as the SEMA Emerging Trends & Technology Network (ETTN), a network designed to identify, communicate, and provide automotive aftermarket engineers, programmers, and product developers with knowledge of emerging vehicle trends and new technologies to ensure continued success.

The industry will never forget Moore's contributions and her ability to connect people with a shared passion. Her influence will continue to be felt for years to come.

Marla Moore, seen on the left at the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference in 2006, was a near-constant presence at various SEMA industry events. On the right, Moore accepts the SEMA Person of the Year Award in 2012.

For more on Moore's life and legacy, read this tribute article written by fellow SEMA Person of the Year Ian Lehn here.